For the independent consultant, marketing does not come naturally for us, unless perhaps you are a marketing consultant. This is because we are technicians by nature, using the definition of technician as described in The E-Myth Revisited, the brilliant book by Michael Gerber. Our websites and blogs are one of the most visible ways in which we can market ourselves and showcase our knowledge. Running a website and blog is one thing; getting traffic to our sites is another.
When we relaunched this site in August 2012, we began experimenting with different methods to increase traffic to this site. March…it was the best month ever. Really! Why was March the best month ever? Three things: Continue reading