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I finally watched The Social Network last weekAlogarithm Still Photo from The Social Network and was very impressed with this film.  I take it for what it is and nothing more: just a film based on a book based on true events.  For me, there is one major takeaway from this movie that was probably lost to most in the ensuing drama.

I’m not a fan of Mark Zuckerberg, despite the fact that we share a first name and his accomplishments are very impressive.  I do not know him personally or enough about him to form an opinion one way or the other.  When I meet him, then I’ll let you know.  What I can say is that Mark Z. got it right, and by it, I mean the core concept behind all entrepreneurial effort.  The creation and propagation of Facebook into a world-wide phenomenon is the result of one word: Action.

Consider the sequence of events:

Fractal Image

Everything in the universe is connected to Facebook, except Matrice Consulting.

If you look for Matrice Consulting, LLC on Facebook.com, you will not find us. If you are looking for Facebook on matricellc.com, this post is the only place you will find it.  I am asked or told at least once a week, “Why aren’t you on Facebook? You should be on Facebook”.  I am one of those skeptics, one of those people who are somewhat distrustful of all things Facebook.  I also find, through observing other people, that it is a huge productivity killer.  This is not news, of course:

And those are just the really old articles.  Personally, I have found that distractions, such as Skype, email, text messaging, and phone calls break my concentration and it takes time for me to recover from those distractions.  As I finished the last sentence, a spam text message came through, case in point. 😡  This is one of the reasons I wake up early in the morning and check my email only at fixed times during the day.  Do not misunderstand me: all of these communications have a place in our office.

Linkedin is our Facebook and is minimally distracting. I use Twitter, but only to send out new blog articles, which takes 1 click.  I believe social networking is good, in some ways, but I cannot justify using Facebook because of the amount of time that I see it consuming.  I would much rather play with my children and spend time with my wife.

Maybe one day we will grace a few of the billions of pages of Facebook, but that day is not today, tomorrow, or next month.  Sorry Mark Z.