Posted in Entrepreneurship

Book Review: The 4-Hour Workweek – A Different Take (Part 3 of 3)

Harrison DillardConclusion

Can the 4-Hour Workweek be done?  If you are an artist, a laborer, or assembly line worker, and you want to continue doing that, then the answer is “No”.  If you are a consultant and you want to continue doing that, the answer is “No”.  If you are a business owner, the answer is “Maybe”, depending on your business.  If you are an entrepreneur, you analyze it, break it into pieces, and say “Probably” or “Yes”.  Personally, I think it is completely achievable and in some respects I am already moving in that direction.

The problem with entrepreneurship, for most people, is the risk.  I am not referring to starting a business.  Starting a business is easy, but this is not the same thing as entrepreneurship.  As entrepreneurs, we expose our minds, bodies, and souls to the world at-large.  Accepting risk as a normal thing is difficult, as humans are biologically programmed, by way of the evolutionary process, to avoid risk.  Implementing a 4-hour workweek takes skill, daring, and a certain amount of fearlessness.

How has this book improved Matrice Consulting?

  • A measurable time savings of at least 5 hours per week since implementing some of the time saving tips and tricks;
  • Hiring of a phenomenal virtual assistant, Taby, who helps us with a variety of back office activities, which included rebuilding this website and blog;
  • Opened my mind to pursuing other opportunities;
  • Allowed us to produce more billable hours, which means more revenue and more opportunity for growth.

How has this book improved my personal life?

  • As mentioned earlier, I have more time with my wife and children;
  • I am able to relax at the end of the day;
  • My mind is generating all sorts of new ideas and concepts, as a result of the recommended media fast;
  • I no longer work on weekends.
My recommendation to you is this: ignore the haters and bad reviews, read the book with healthy skepticism, and try to implement what you can. Your life will be richer as a result.  If you feel that you should not give money to Timothy Ferriss or his publisher because you think he is a con artist, then borrow the book from your library, buy it used, or borrow a copy from a friend.  Once you cut away some of the fluff, there are some valuable gems in there.

The First Hour of the Day

Fast Company has a fairly good article on how successful people spend the first hour of their day: What Successful People Do With The First Hour Of Their Work Day.

I would change the word successful to effective, but it makes for a juicier headline. In any case, I have been following a similar regimen since January:

  1. I awaken between 5 and 5:30 every morning;
  2. I begin to organize my first tasks in my head before I enter my office;
  3. I have a small breakfast snack, usually a handful of nuts;
  4. I work on the first task or tasks of the day and get them out of my way, which gives me a sense of accomplishment;
  5. I only check and answer email later, between 8 and 9 am, unless I am waiting on overnight correspondence for my first tasks.

That is it.  This is a great way to start the day and has made me more productive and effective.  Successful?  Sure, why not?

Self-Promotion is a Good Thing

Man smiling, waving his armsTo establish oneself in the world, one does all one can to seem established there already.
– François de La Rochefoucauld
 

Self promotion really gets a bad rap.

Exhibit A:  Timothy Ferriss

From an Amazon review of Timothy Ferriss’ bestselling The 4-Hour Workweek:  “His shameless self-promotion and braggadicious style is second only to the undisputed champion of the genre, Donald Trump.”   Ouch.

Exhibit B: Nikola Tesla vs.Thomas Edison

These were two of the most prolific inventors of the late 19th and 20th centuries, who were bitter rivals.  Who is better known today, Tesla or Edison?  Ask 100 people who invented the light bulb, and probably 95 of them will say Thomas Edison.  Ask 100 people who invented the power system that lights that same light bulb when you flick a switch, and you will be lucky to have 1 person name Tesla.  The difference is that Edison was a self-promoter and Tesla was not.

Exhibit C:  Muhammad Ali

One of the greatest boxers of all time, stated, “It’s not bragging if you can back it up.”, when referring to himself as the greatest boxer ever.  And back it up he did.

Exhibit D:  Usain Bolt

Usain Bolt and his team won the 4 x 100 meter relay at the London 2012 Olympic Games on August 11th, breaking a world record in the process.  He announced to the world that he is a legend.  Bob Costas commented, “It is harder to have a higher opinion of Usain Bolt than he has of himself.”  Well said, Bob.

Is self-promotion a bad thing?  Are self-promoters bad people?  I am of the opinion that if you do not promote yourself, no one is going to do it for you.  One of my early failures in business in the late 1980’s came in expecting to be recognized for my hard work and dedication.  As an assistant manager, I found myself passed over for promotion several times without justification, at least in my eyes.  The people who were promoted were the people who put themselves in positions to be noticed.  I, on the other hand, was a horrible self-promoter, expecting that my efforts would be recognized.  Sadly, the “if you work hard, you will be rewarded” myth is one that still permeates our labor force.  Hard work and dedication are just parts of the formula for success.  Just look at Tesla’s life and you will see what I mean.  His inability to sell himself to the world relegated him to second fiddle behind Thomas Edison.

There are two sides to this coin and I believe there is something to be said for humility.  I consider myself a pretty humble person and I think most people who know me would agree.  Even when I say, “Yeah, I know I’m great”, I am saying it in a dry, deadpan style. The act of being humble, which should not be confused with submission, is not an easy thing to do.

I am going to step out on a limb here and state that self-promotion is a very good thing, when tempered with humility.  It is a really good thing.  Timothy Ferriss is promoting himself, because as a writer, he is his own brand.  Edison promoted himself and his ideas so that he could make enough money to get back to the lab and create more cool stuff with his staff.  Ali proved that he was one of the greatest, and by the time he had stated it, he had earned the right to call himself the greatest.  Bolt stepped over that line in claiming that he is a legend, which is a title received from others, not bestowed upon oneself.  Now that was shameless.

If, as entrepreneurs and independent consultants, we do not promote ourselves and our brands with the same energy and enthusiasm as the finest self-promoters, then we are doomed to be passed by those who are willing and able to do so, even by people of lesser skill and ability.  Once more:

If you do not promote yourself, no one will do it for you.  

If you can successfully promote yourself, your company, and your cause, then I believe you can do great things.  If the haters call you shameless, then so be it.  Self promoters move the world.

At home I am a nice guy: but I don’t want the world to know.
Humble people, I’ve found, don’t get very far.
– Muhammad Ali