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Build Customer Loyalty by Adopting their Vision, Mission, and Culture

For the small consulting firm and independent consultants, building strong customer loyalty can make or break your business. Weak customer loyalty, at the very least, will make the struggle to keep your sales pipeline full a lot more difficult.  Strong customer loyalty will provide dividends for years to come.  Some of the common approaches to […]

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Self-Promotion is a Good Thing

To establish oneself in the world, one does all one can to seem established there already. – François de La Rochefoucauld   Self promotion really gets a bad rap. Exhibit A:  Timothy Ferriss From an Amazon review of Timothy Ferriss’ bestselling The 4-Hour Workweek:  “His shameless self-promotion and braggadicious style is second only to the undisputed champion […]

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