You will hear entrepreneurial leaders and other talking heads (Seth Godin, can you hear me?) telling us to find our niche. As I was watching a Twitter feed during lunch on the day of the manhunt for the (alleged) Boston Marathon bomber, it struck me how unimportant nearly all the voices (tweets) were, at least […]
Tag: self-promotion
The Best Month Ever
For the independent consultant, marketing does not come naturally for us, unless perhaps you are a marketing consultant. This is because we are technicians by nature, using the definition of technician as described in The E-Myth Revisited, the brilliant book by Michael Gerber. Our websites and blogs are one of the most visible ways in […]
Naming a New Company
Matrice Consulting just celebrated our ten-year anniversary in August. Looking back, I found that one of the most difficult steps of starting a new company is creating a good name. I formed my company name after watching a trailer for a movie; I merged my first and last names, added ‘Consulting’ to describe what we […]
Book Review: The 4-Hour Workweek – A Different Take (Part 1 of 3)
The 4-Hour Workweek, a book by Timothy Ferriss, has been exhaustively praised and panned across the globe. The book is part self-help, part DIY, part romanticism. As of this writing, both the first and second editions have been reviewed on Amazon.com 2,333 times. The ‘Expanded and Updated’ edition has an Amazon.com rating of 4.6 out […]
Book Review: The 4-Hour Workweek – A Different Take (Part 2 of 3)
A Word to the Haters Riley: “There he goes again! Hatin’!” Granddad: “Boy! Stop Hatin’!” Boondocks, Season 1 Episode 11 – Let’s Nab Oprah I am not sure what some of the people who read this book were expecting. This is what some of the people on Amazon.com have to say in their reviews: “A […]
Book Review: The 4-Hour Workweek – A Different Take (Part 3 of 3)
Conclusion Can the 4-Hour Workweek be done? If you are an artist, a laborer, or assembly line worker, and you want to continue doing that, then the answer is “No”. If you are a consultant and you want to continue doing that, the answer is “No”. If you are a business owner, the answer is […]
Self-Promotion is a Good Thing
To establish oneself in the world, one does all one can to seem established there already. – François de La Rochefoucauld Self promotion really gets a bad rap. Exhibit A: Timothy Ferriss From an Amazon review of Timothy Ferriss’ bestselling The 4-Hour Workweek: “His shameless self-promotion and braggadicious style is second only to the undisputed champion […]